MONTH 1 - Marketing and sales

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Week 1

1/1 -  MARKETING : 

• Market characteristics: supply and demand

• Build your offer

• Setting your prices : how ?

• Carry out a SWOT

• Distribution channels and strategies

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Week 2

1/2 - DIGITAL MARKETING : 

• The digital communication strategy

• Inbound marketing

• Rules for publishing on the web

• The choice and animation of social networks

• e-reputation

 

Week 3

1/3 - SALES : 

• Commercial information

• The competitors

• Catchment area

• The commercial relationship

• Customer needs and motivations

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Week 4

1/4 - SOFT SKILLS : 

• Dreams and goals

• What about your passion ?

• What’s your talent ?

• What are your strengths and weaknesses ?

• Success and failure

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Month 2 - General topics

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Week 1

2/1 - LEGAL: 

• What is a contract ?

• The legal and regulatory framework

• Law and economic regulation

• Competition law

• Industrial property

Week 2

2/2 - PURCHASE - LOGISTIC : 

• The purchasing process

• Supplier and purchase negotiation

• Inventory management

• Supply Management

• Supply chain

Week 3

2/3 - QUALITY - HEALTH - SAFETY - ENVIRONMENT practices 

• What is quality ?

• Health, safety and environmental obligations

• The main standards

• Waste Management

• Quality of life at work

Week 4

2/4 - EUROPEAN AND FRENCH CULTURE :  

• The origins of European construction and successive enlargements

• The institutions of the European Union and their policies

• The current challenges of European construction

• European culture

• French culture

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Month 3 - Management and finance

Week 1

3/1 - ECONOMIC: 

• Economic actors

• What is the market ?

• The purpose of the company

• The role of the State

• Economic Growth

Week 2

3/2 - MANAGEMENT : 

• Planning 

• The recruitment process

• Organize and lead a meeting

• Lead a sales team

• Managing conflicts and crises

Week 3

3/3 - FINANCE : 

• What is a price ?

• A cycle of exploitation

• working capital requirement

• Cost price of a product

• Investments

Week 4

3/4 - BUSINESS PLAN: 

• The 9 steps to follow

• The forecast